Founders' Notes

Latest notes

Pheromones & Skin – The Chemistry of Desire
Ever wondered why certain individuals exude an irresistible allure? Beyond charisma and appearance, subtle chemical signals known as pheromones play a pivotal role in attraction. What Are Pheromones? Pheromones are... Read more...
The Skin-Brain Connection: The Secret to Looking and Feeling Irresistible
We’re about to blow your mind. Or rather, your skin is. What if we told you your skin is more than just a canvas for beauty—it’s actually an emotional organ,... Read more...
Unveiling Our True Selves: A Journey Beyond Layers
Written by XOMD™ Co-Founder, Board-Certified Facial Plastic Surgeon and NY Times Bestselling Author Steven Dayan, MD Layers protect a soft, vulnerable core, much like an artichoke. Its tough exterior shields... Read more...
The 5 Primal Laws of Love
1. The Physical  A striking attraction occurs at a subconscious level, often chemically initiated after an in-person encounter. Pheromones play a significant role in sparking this attraction and determining whether... Read more...
The Psychosocial Dermal Axis
Originally published in the January/February 2025 issue of Modern Aesthetics. To view the original article, please click here. The emotional organ has me excited, but it may not be the... Read more...
The 10 Primal Laws to Getting a Guy in 10 days
1. Mysterious: The less defined you are, the more interesting you become. He will do his best to try and put you into a preconceived box, but if he can’t,... Read more...
10 Laws of Attraction
Read Dr. Dayan's and Dr. Fabi's 10 Rules of Attraction for tips on making the best first impression - no matter the social situation.  Read more...
Our Story
Sabrina Fabi, MD and Steven Dayan, MD met during a brief encounter in 2014 at a medical conference in Aspen, Co. Both felt an immediate and inexplicable attraction that had them... Read more...